Knowladge Base

If this were the only reason on the list, it would be enough. Six out of ten consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for product information.

If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere. Take a look at this list of specifics that customers say they want from a business website.

Ninety per cent of consumers claims that online reviews influence their buying decisions.

You could rely on FourSquare, Yelp, and other review sites to host reviews for your brand, but you can kill two birds with one stone on your own website.

Since potential buyers are already looking for you online, including customer testimonials on your site is a great way to impress potential buyers.

It’s true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via a business website.

A company blog helps business owners get their message, mission, and personality in front of their target audience faster than print ads or snail mail brochures.

Plus, social icons linking to Facebook, Twitter, Instagram, and other networking platforms make sharing your content easier for your visitors who like what they see.

Consumers typically start their buying journey with research and recommendations from peers and social network connections.

Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 per cent of them go online to find educational material, reviews, and testimonials, according to a recent report.

So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another brand.

When you use a free website-building tool, like WordPress.com, you position your company to reach thousands of more potential customers for less than you would spend mailing ten brochures by traditional mail.

Nobody wants to work at 3 a.m., but some people like to shop then. Having a business website or eCommerce store means that you can sell products all the time — not simply between 9 a.m. and 5 p.m.

An online store can mean a dramatic boost in sales, especially when you factor in additional customers who are not restricted by geography. Your online presence also supports marketing campaigns, customer service, client relationship building, brand recognition, and almost every other element of the revenue stream.

Combining your website with marketing tools, like email marketing, helps you reach new customers and generate repeat business.

Consider this: 81 per cent of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like “best leather shoes” or, if they know what they want, “handcrafted Italian leather women’s shoes in Los Angeles.”

If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.

Long-tail keywords, meta descriptions, and titles are just some of the things you can customize on your site to improve your search engine optimization (SEO).

In addition to helping customers, your business website can also benefit your own employees.

Create an orphan page (one that is not visible anywhere on the site so it can’t be found unless someone is given the direct link) with self-service videos, instructional materials, or even internal forms to help your team learn everything they need to know on their own schedules.

Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.

• Be visible to customers at all times
• Create a direct marketing channel
• Provide value to your customers
• Build and reinforce your brand and recognition
• Improve customer engagement
• Stand out from the competition
• Cultivate customer loyalty
• Increase sales and Improve the customer experience
• App Geo-targeting (marketing & sales) and App payments
• App scheduling and reminders
• Increase your visibility, Increase your accessibility
• Solve the problem of getting stuck in spam folders
• Increase exposure across mobile devices
• Connect you with on-the-go consumers
• Generate repeat business
• Give you tools that are driving the “New App Economy”
• Enhance your social networking strategies
• Apps are a constant reminder of your business
• Apps reduce costs and Function offline
• Appear in the Apps Stores, Gives more value to the customers
• Mobile apps are the best social media platform
• Mobile apps aid promotion and offers great support
• Customers don’t have to wait
• Customers can get Easy access to your inventory
• Customers can get notifications of special events, launches, and more
• Customers can get one-touch access to your contact information
• Customers can get directions to your location from wherever they are
• Customers can get fast, seamless appointment scheduling
• Customers can get an automatic recording of their next appointment
• Customers can get an automatic reminder of their next servicing date
• Customers can get free one-on-one Chat

(Static, Dynamic, Shopping Portals)

Web development is the work involved in developing a website for the Internet (World Wide Web) or an intranet (a private network).

There are basically two main types of website – static and dynamic. A static site is one that is usually written in plain HTML and what is in the code of the page is what is displayed to the user. A dynamic site is one that is written using a server-side scripting language such as PHP, ASP, JSP, or ColdFusion.

Electronic commerce is a way of doing business over large electronic networks such as the Internet. Also called e-commerce, electronic commerce greatly facilitates transactions between companies and consumers (B2C), between one company and another (B2B), and between individual consumers (C2C).

A native mobile app is a smartphone application that is coded in a specific programming language, such as Objective C for iOS or Java for Android operating systems. They also have access to a phone’s various devices, such as its camera and address book.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually centre around: Establishing a social media presence on major platforms. Creating shareable content and advertorials.

SEM stands for Search Engine Marketing. It is most often referring to paid search, whereas SEO (search engine optimization) is related to your organic results. PPC, which stands for Pay-Per-Click advertising, is the format in which ads are purchased on the main search engines.

A virtual private server (VPS) is a virtual machine sold as a service by an Internet hosting service. A VPS runs its own copy of an operating system (OS), and customers may have superuser-level access to that operating system instance, so they can install almost any software that runs on that OS.

A group of computers and devices on a network that is administered as a unit with common rules and procedures. Within the Internet, domains are defined by the IP address. All devices sharing a common part of the IP address are said to be in the same domain. The domain is your website name.

maintenance service – Computer Definition. A service provided to keep a product in good operating condition.

Magento is an eCommerce platform built on open source technology which provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of their online store. Magento offers powerful marketing, search engine optimization, and catalogue-management tools.

Link building, simply put, is the process of getting other websites to link back to your website. Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation.

It’s the same exact process as a point of service (POS) device does when you pay for your lunch at the restaurant. The Payment gateways work with your purchase items from a brick and mortar retailer. So, the main role of a payment gateway is to authorize transactions between you and your customers.

The Psychology of Logo Design. While “logo design” refers to the activity of creating a logo, and the term “logo” is used to refer to any symbol created for the purpose of identification, the “psychology of logo design” is the study of any meaning that can be seen in a logo other than the meaning of identification.

An image editing software developed and manufactured by Adobe Systems Inc. Photoshop is considered one of the leaders in photo editing software. The software allows users to manipulate, crop, resize, and correct colour on digital photos.

Add the different type of product to the website.